In this case, there is a potential agreement area — $6,000 to $7,500. Somewhere in this area, the two sides should be able to agree. These types of questions must be answered for each alternative before a BATNA can be identified in a complex environmental conflict such as this. BATNA is an acronym for Best Alternative To a Negotiated Agreement. It is defined as the most advantageous alternative that a party to the negotiation can take if negotiations fail and a purchase and sale contractThe sales and sale contract (SPA) is the result of commercial negotiations and high prices. Essentially, it outlines the agreed elements of the agreement, contains a number of important safeguards for all parties involved and provides the legal framework for the conclusion of the sale of a property. can`t be done. In other words, the BATNA of a party is the alternative of a party if the negotiations fail. The term BATNA was originally used by Roger Fisher and William Ury in their 1981 book “Getting to Yes: Negotiating Without Giving In.” A bargaining power or a negotiating strategy? It is a bit of both — the identification of a negotiator`s BATNA is a necessary ability to develop the best strategies that can be used at the negotiating table. BATNA and EATNAs also have an effect on what William Zartman and others have described as “maturity,” the timing of a dispute being resolved or “ripe” for a settlement.  If the parties have ideas or “congruous images” about BATNs, then negotiations are ripe to reach an agreement. The images of Kongruent-BATNA have ensured that both parties have similar views on how a dispute will be possible if they do not agree, but instead pursue their other rights-based or power-based options.
In this situation, it is often wiser for them to negotiate an agreement without continuing the dispute process and thus reduce transaction costs. This occurs when parties involved in a dispute engage in an out-of-court settlement (which happens in the United States about 90 percent of the time). The reason the parties agree is that their lawyers have understood the understanding of the strength of the case of both parties and the likelihood that each party will be able to impose themselves in court. They can then “go hunting” and achieve the same result through negotiations much easier, faster and at a lower cost. For example, as Sam`s owner`s insurance extension approached, he decided to do a “market check” to compare prices. Sam`s existing insurers — let`s call it Acme — had increased interest rates by 7% and 10% a year over the past three years, and Sam wasn`t sure he had the best deal. He then found a support offering a policy for 30% less than the rate of extension of Acmes. Guy Burgess and Heidi Burgess have slightly adapted the BATNA concept to emphasize what they call “EATNAs” – popular alternatives to a negotiated agreement” instead of “better alternatives.” Although the parties to the dispute do not have good options outside of negotiations, they often think they do.
(For example, both sides believe that they can impose themselves in court or in the military struggle, even if some of them are significantly weaker or if the relative forces are so balanced that the outcome is very uncertain.) But the decision whether or not to accept an agreement depends on perception.